Image: Alan O’Rourke and WorkCompass.com In their new book, The Eureka Factor: Aha Moments, Creative Insight, and the Brain (Random House), John Kounios and Mark Beeman explore the science behind our insights, creativity, and aha moments. In the selection below, they explain how incentives and deadlines can hinder one’s ability to innovate. magine you are a CEO intent on increasing your employees’ creativity so […]
About John Kounios
John Kounios, PhD, is a professor of psychology and director of Drexel University’s doctoral program in Applied Cognitive and Brain Sciences. He has published cognitive neuroscience research on insight, creativity, problem solving, memory, and Alzheimer’s disease. His research has been funded by the National Institutes of Health and the National Science Foundation. He is a Fellow of the Association for Psychological Science and the Psychonomic Society and serves on a National Science Foundation advisory panel.
About Mark Beeman
Mark Beeman, PhD, is a professor of psychology at Northwestern University where he studies the brain bases of creative cognition and problem-solving, how mood affects attention and cognition, and how the right and left sides of the brain differ in function. His research has been funded by the National Institutes of Health, National Science Foundation, John Templeton Foundation, and Office of Naval Research. He is a Kavli Fellow of the National Academy of Sciences, a Fellow of the Association for Psychological Science, and serves on a National Science Foundation advisory panel.