As children, we’re taught the difference between right and wrong, good and bad. Growing up, we internalize these values and hopefully learn how we should behave in situations that challenge our moral values. At first, these lessons seem black and white, but over time we also learn that the world is full of grays: good people sometimes break the rules. Behaving dishonestly has its rewards.
About Ximena Garcia-Rada
Ximena Garcia-Rada is a Doctoral Student in the Marketing Unit at Harvard Business School. She studies consumer behavior using laboratory experiments, field studies, and archival data analysis. Before joining Harvard, she worked as a research associate at Professor Dan Ariely’s behavioral economics laboratory at Duke University, where she studied how social factors shape consumer decision-making.
About Heather Mann
Heather Mann is a behavioral researcher and social entrepreneur, currently Director of Research at Ayogo Health. Heather began her research training investigating synaesthesia at the University of Waterloo and continued at the University of British Columbia. She earned her PhD in Psychology and Neuroscience at Duke University, advised by Professor Dan Ariely, where she explored how social and cultural factors influence dishonesty.