Barry Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. Schwartz has written ten books and more than 100 articles for professional journals. He has published articles in sources as diverse as The New York Times, the Chronicle of Higher Education,  Slate, Scientific American, The New Republic, the Harvard Business Review, and the Guardian.  He has appeared on dozens of radio shows, including NPR’s Morning Edition, and Talk of the Nation, and has been interviewed on Anderson Cooper 360 (CNN), the Lehrer News Hour (PBS), and CBS Sunday Morning. He has lectured to audiences as large as 5000, among them the British and the Dutch governments. He has given two TED talks and two TEDX talks. In 2004, Schwartz published The Paradox of Choice: Why More Is Less, which was named one of the top business books of the year by both Business Week and Forbes Magazine, and has been translated into twenty languages. Schwartz’s most recent book, authored with Kenneth Sharpe, is Practical Wisdom: The Right Way to Do the Right Thing (2010).