Eldar Shafir

Eldar Shafir is the William Stewart Tod Professor of Psychology and Public Affairs at Princeton University, and co-founder and scientific director at ideas42, a social science R&D lab. His current research focuses on decision-making in contexts of poverty and on the application of behavioral research to policy. He  recently received a Guggenheim Fellowship.  In January 2012, he was appointed by President Barack Obama to the President’s Advisory Council on Financial Capability.  He recently edited a book called The Behavioral Foundations of Public Policy (2012). His book, Scarcity: Why Having Too Little Means So Much, co-authored with Sendhil Mullainathan, was released September 3, 2013.