We know that names matter. Many people distrust Obamacare but support the Affordable Care Act. People would rather eat quiche than egg pie. A "Nutrition Assistance Program" sounds more dignified than "food stamps." A "cold snap" sounds almost tropical, or at least tolerable, compared to a "polar vortex." So, it matters that the American Medical Association decided, in June of 2013, to name obesity a disease [...]