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About Dilip Soman

Dilip Soman is a professor and the Corus Chair in Communications Strategy at the Rotman School of Management at the University of Toronto. A behavioral scientist with a PhD from the University of Chicago Graduate School of Business, he is director of the University of Toronto’s India Innovation Institute and the coordinator of the Behavioral Economics in Action research cluster.

Entries by Dilip Soman

A Lawyer, an Economist, a Marketer, and a Behavioral Scientist Go into a Bar…

October 21, 2015 /in Books dilip-soman /by Dilip Soman

Photo: vonderauvisuals o matter who you are, whether you are selling soap or shampoo, whether you are a government looking after the welfare of citizens, or an agency promoting financial well-being and better health, or an institution that is responsible for collecting taxes, you are in the business of changing people’s behavior. Now imagine that one […]

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